Illustration and key animation for PHILIPS SpeedyDoc arcade game; the game was used in advertising exhibitions as interacting interface with the SpeechMagic device.
SpeechMagic is an industrial grade platform for capturing information in a digital format. It features large-vocabulary speech recognition and is mainly used in the healthcare sector. Speech Magic has been developed by Philips Speech Recognition Systems of Vienna, Austria.
Developing high brand recall rates and attitudes are the prime goals of advertisers for selecting a medium to promote brands.
An animated advert is able to summarize your entire advertising campaign in a brief visual which includes sound, empowering you with a product to get your concept across before the viewer moves on – in other words, it helps improve your communication with prospective customers. Animation even allows you to demonstrate and pre-sell a product without actually having it in your hand.
DESIGN is the intermediary
between information and understanding.
– Hans Hofmann